With a logical approach, all my work is a quest for a visual solution. Great care is taken to assess "the problem." What needs to be portrayed? Who are we speaking to? And most importantly, "What are we saying?" With this concern over feel, direction, and motivation, a successful solution is achieved and delivered.
Want to see what I can do? Take a look at the samples below. Highlighting different motion, branding, and print projects. I have provided a handful of samples that present conceptual designs paired with technical capability and execution.
“Design can be art. Design can be aesthetics.
Design is so simple, that's why it is so complicated.”
― Paul Rand
“If I’d asked people what they wanted,
they would have said a faster horse."
― Henry Ford
Maker of Things
My name is William (Bill) Pratt. I am a Graphic Designer specialized in Logo Design, Branding and Motion Graphics. Born and raised in Atlanta, I attended Georgia State University where I studied Graphic Design and Business Management.
Also, I run and co-founded a Tee shirt company called ATLTEES
“Simplicity is the ultimate sophistication"
- Leonardo da Vinci
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